Intro to PDMA-NZ Blogs

Innovation and creativity are no longer limited to a single person but are expected of everyone across an organisation. We want to be more innovative, grow and contribute productively in our roles.  If you are driven by the question - How can we improve things? Or you want to read about concepts and questions related to New Product Development (NPD), or just want some inspiration then read the Innovation Blogs.

These blogs aim to cover interesting topics and practical techniques of innovation that you can add to your toolkit for problem solving. They can be applied in most industries and can answer key questions that product people may have, or breakdown myths about innovation and help improve NPD practices. We hope that a post sparks some new thinking and inspires you to try something different, or another post may reinforce your thinking and nudge you towards experimenting a new method or motivate you to take a deep dive into something exciting. Whatever the case may be, we look forward to your engagement and readership.

Feel free to share your new technique or product examples or if you have specific questions on innovation topics you want to learn more about, then write to: ashekar.phd@gmail.com.

About the blog author:

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Dr Aruna Shekar
PhD (Product Development, Massey University)
NPDP (PDMA-USA)

  • Lecturing in Product Innovation for 25+ years at Massey University

  • Teaching thousands of students and coordinating many product-innovation projects with industry over the years

  • Establishing PDMA’s NZ Chapter in 2006, signing up with Head Quarters in USA and forming a local team as part of the Foundation Board. Past president of NZ Chapter and VP for Asia-Pacific Chapters

  • Conducting Workshops on Design Thinking and Innovation

  • Certified by PDMA-USA as New Product Development Professional (NPDP)

  • Co-author to Chapters in PDMA Tool-books 3 and 4, contributions to the Body of Knowledge Guidebooks for Certification, in addition to numerous journal articles and Keynote presentations at International Conferences

Aruna ShekarComment