PDMA Books

image003.jpg

Leveraging Constraints for Innovation – a new book written by experts from PDMA is available on Amazon and is very popular. It provides managers with actionable insight into a set of innovation constraints and how to best deal with them.

Chapter 8: Developing Solutions for Under-resourced Markets by Dr Aruna Shekar (NPDP Certified) and Andrew Drain.

 
image005.jpg

A clear, practical guide to implementing Open Innovation for new product development

Open Innovation: New Product Development Essentials from the PDMA is a guide to the practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in an actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented.

 
image009.jpg

This book provides the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional (NPDP) Certification examination. The guide is divided into seven chapters. These are: 1. Strategy 2. Portfolio management 3. New products process 4. Culture, organization, and teams 5. Tools and metrics 6. Market research 7. Life cycle management.