Since 2004, PDMA has undertaken the Best Practices survey 4 times: 1990, 1995, 2004, and 2012. In 2012, there were 453 completed surveys- 149 from Asia, 61 from Europe, 198 from North America

Each survey gives valuable insights into how companies perform in different areas relating to product development.

Questions that are included in the 2021 Study cover the following subjects:

• The processes by which your business unit develops products

• Aspects of innovation strategy

• Portfolio management

• Technology tool and artificial intelligence use

• Product and firm new product success

• COVID-19 changes to new product development

• Questions about your business unit and company

The target respondants to the survey include lower to middle-management NPD professionals with titles such as Product Manager, Product Lead, Product Director, Innovation Manager, Marketing Manager, R&D Manager, Head of New Product Development, VP of Product or similar.

Respondents from both physical goods and services businesses of any size as well as from across multiple industries are welcome.

The survey takes about 25 minutes to complete and it is important that you complete all sections to make the results useful for comparisons to best in class companies.

You can take part in the survey here.