Rui Peng from CRITICAL. joined us digitally to share the company's inspiring story of helping both local community and the whole of New Zealand through turning plastic waste into functional and aesthetic products. With an innovative business model, CRITICAL has its sights set on using their upcycling technology to benefit all businesses wanting to re-use their waste and drop costs at the same time. To find out more about CRITICAL you can visit their website here: http://www.criticaldesign.nz/